Kenyan Afro-pop star Nadia Mukami has secured a significant new partnership as she counts down to one of the biggest moments of her career, a concert marking 10 years in the music industry. The singer has teamed up with property firm EM Primelands ahead of the show, billed as 10 Years of Nadia Mukami and set for the first of August at Mass House. The partnership is the kind of corporate backing that can lift a homegrown concert from a one-night event into a proper production, and it signals growing confidence from brands in the pulling power of local artists. For Mukami, the anniversary is deeply personal. She has spoken about getting into the game as a young woman and growing up in public view, balancing music with motherhood and the demands of running her own ventures. Over the decade she has built more than a catalogue of hits. She founded a creative hub and a beauty line, and she has leaned on a famously loyal following, particularly among women, who have stayed with her through the highs and lows. The accolades have followed. She has collected continental recognition for her work, including being named among the best female artists in the East African region, alongside earlier wins and nominations at regional award shows. The August concert is shaping up as both a celebration and a statement. It is a chance to look back at the songs that soundtracked a generation of young Kenyan fans, and to remind the industry that an artist who started out as a fresh face is now a seasoned headliner capable of filling a venue in her own name. With a partner now on board and the date set, the countdown to a decade on stage has well and truly begun. Source: [Mpasho](https://www.mpasho.co.ke/entertainment/2026-06-16-nadia-mukami-secures-major-partnership-ahead-of-10-year-anniversary-concert)